Meet the owners

There's always a little story behind it all!

My story began on the other side of the Atlantic Ocean, where my father worked long hours in his jewelry store in Tehran. I worked alongside him, learning the craft of jewelry making firsthand. What schools will not teach, my father did, and that is the value of hard work, honesty, and above all, a constant core belief in good customer service. 

When I had to leave everything behind and start all over in America, I brought with me one suitcase, packed with my skills and passion, and worked in the jewelry industry. Eventually, I took a chance and opened my own store in the heart of Conejo Valley, beautiful Thousand Oaks, California. Twenty-five years later, I am grateful for the community I serve and a thriving business. Every day we open our store with one mission: putting a smile on our customers' faces.

Through the years, I've built great relationships with the best diamond dealers and jewelry manufacturers. Today, together with my wife Natalie, we enjoy creating custom jewelry pieces for our customers, engagement rings for lovely young couples, as well as solving jewelry and watch repair issues for those who come in with their broken pieces. 

We are here to help you create or find the right jewelry piece for your special occasion. Every piece is created with Love, custom-made right here in the U.S.A.