About Us

There's always a little story behind it all!

My story begun on the other side of the Atlantic ocean, where my father worked long hours in his jewelry store in Tehran. I worked alongside him, learning the craft of jewelry making first hand. What schools will not teach, my father did, and that is the value of hard work, honesty and above all a constant core belief in good customer service.

When I had to leave everything behind and start all over in America, I brought with me one small luggage, my skills and my passion and worked in the jewelry industry. Eventually I took a chance and opened my own store in the heart of beautiful Thousand Oaks, California. 23 years later I am grateful for the community I serve and a successful business. I still work every day with one mission: putting a smile on my customers' face.

Through the years, I've built great relationships with the best diamond dealers and jewelry manufacturers. Today, together with my wife Natalie, we enjoy creating custom jewelry pieces for our customers, engagement rings for the lovely young couples, as well as solving jewelry and watch repair issues.

We are here to help you create or find the right jewelry piece for your special occasion. Every piece is created with Love, custom made right here in the U.S.A.